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Power Pack Brand and Marketing Training
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Why the need for effective marketing & brand strategies?
Selling, in the old days, was largely an act of personal heroism. The key to successful marketing was knowing the products and the customers. The effective marketing rep would present his or her product or service in the best possible light, forge a bond with the buyer, and triumph over the competition.
This approach has little to do with the way sales are made in today’s real world. Today’s customers don’t want products; they demand solutions, and solutions don’t come in a box. They must be designed, fashioned to meet the customer’s specific needs. Making such sales takes a lot more than personal charisma. Today’s selling is SYSTEM SELLING, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more.
This training will discuss issues pertaining to effective marketing and sales skills. Participants will be given case studies to discuss and there will be role plays and simulation exercises throughout the training.
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Course Objective
The objective of this training is primarily to address concerns regarding
- Current sales approaches
- How to win the customers
- Low motivation
- Using the right tools to position your brand
This 2 days training has been divided into 2 levels of training which integrates all these concerns and will the focus on cases and scenarios.
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Who Should Attend?
- Sales Personnel
- Marketing Personnel
- PR/Admin Staff
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Methodology
This workshop includes lectures, reading materials, case studies discussions, simulation exercises, presentation by participants. It is an interactive session which gives lots of room for participants to make the best of the workshop.
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Programme Outline
| 9.00 am – 10.30 am | Good Marketing & Brand Strategies. The secret to better business | To ensure participants understand the right strategies to employ in devising the right marketing/sales strategies for your company. Participants will learn how to plan and devise strategies in this session. |
| 10.30 am – 10.45 am | Morning break | |
| 10.45 am – 1.00 pm | Sales Environment – Consumer & Organisational Buyer Behaviour | To give participants an overview of the differences of consumer and organizational buyer behavior in the business world and why it is important to integrate both these elements for higher business returns. |
| 1.00 pm – 2.00 pm | Lunch break | |
| 2.00 pm – 3.30 pm | Relationship Marketing – The Need to Understand Brand Position | To understand your clients and the process of doing this is building rapport with your clients. Participants will learn in this session the need to build relationship with clients in order to sustain a long term business plan. |
| 3.30 pm – 3.45 pm | Afternoon break | |
| 3.45 pm – 5.00 pm | Using Added Value and USP in Achieving Sales | To understand the importance of identifying added value schemes in the current marketing plans of each company in order to capture a better segment market as well as to give more added values for the buyer. This is essential as clients are always looking for extra in today’s business world. |
| 5.00 pm | Day 1 programme end | |
| 9.00 am – 10.30 am | Handling Rejection – The Secret to Sales Success | Rejection is no more seen as a process to failure but a learning tactic in improvising your approach in marketing. Marketing personnel must equip themselves with the mindset that rejection is part of the game plan in marketing strategies. Participants will learn in this session on how to convert each rejection into something positive for the betterment of their sales quest. |
| 10.30 am – 10.45 am | Morning break | |
| 10.45 am – 1.00 pm | Professional Brand and Marketing People Do Not Fear Rejection | In this session also, participants will observe case studies and identify on how major MNC around the world has used the rejections to come up with better products and solutions for their companies. |
| 1.00 pm – 2.00 pm | Lunch break | |
| 2.00 pm – 3.30 pm | The Key Steps to Acquiring Power Sales | The objective of this session is to rollout step in each unique industry and identifying the niche product requirements and catering accordingly to the diverse wants of the clientele. |
| 3.30 pm – 3.45 pm | Afternoon break | |
| 3.45 pm – 5.00 pm | An Overview of Workshop of Brand and Marketing Presentation Session | This session will re-cap on the 2 days programme and during this session too, participants will be required to do a presentation of marketing/sales plans for their respective companies. |
| 5.00 pm | Day 2 programme end | |
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TRAINER PROFILE
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DR. KAMAL KENNY
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DR. KAMAL KENNY A consultant and social psychologist, Dr Kamal brings with him 10 over years of experience in the field of training and consultancy. He obtained his degree in University Science Malaysia and later continued with his Masters in Public Health from Wales,UK and then went on to complete is PhD in University Putra Malaysia in Social Psychology. He is the founder of K & J Consultancy, K & J Ventures and K & J Solutions and is an Associate Consultant of HC Consultants Group, Malaysia.
Dr Kamal besides training is very involved in Community Outreach Programmes where he is the Vice Chairman of Federation of Reproductive Health Adolescents Malaysia (FHRAM), Vice Chairman of Perak Family Health Association and is a Exco Member of Malaysian Children Council. He has a keen interest in young people and Reproductive Health and has presented in 3 International Conferences in this field. With a niche expertise in this area, he is constantly invited by Government agencies to workshops to develop modules on Reproductive Health as well as a speaker on issues pertaining to this subject.
Dr Kamal is not a new face to the training fraternity as he has carried out extensive training programs for companies like Petronas, Maybank, Westports, Volvo, Johor Port, Sime Tyres, Giant and also a host of many government and local companies. He is known for his approach in delivering his training with current methodologies especially catering to the change in climate of corporate culture. In fact, many companies have continued to engage him due his skills in engaging participants with passion and interest during his workshops. His very popular programs include Corporate Grooming, Bridging Generation Gap and also Unlocking the Iceberg Phenomenon. Prior to being a Consultant, he was working at a managerial level for several organisations primarily overseeing policy matters, developing templates, operational issue management and developing performance management processes.
He has also 8 International publications to his credit as well as authored a module on Leadership for a local academic institution. Due to his background in research, he is able to develop frameworks and tools specifically to cater the needs of his clients. Dr Kamal has been, and continues to be the preferred choice consultant specialising in corporate excellence and bridging the generation gap at workplace. He works with corporate leaders and human capital division in developing comprehensive Executive Development Programs for employees.
Among the research that he has conducted in recent years are :
- Socio Gap Analysis of Cottage Industry – A Study Conducted for the State of Perak (2017)
- Study on the Landscape of Health Economics of Primary Care Physicians in Malaysia – A Study Conducted for Malaysian Medical Association in partnership with UPM (2016)
- Socio Economy Gap Analysis of Communities of the Raub District – A Study Conducted for East Coast Economic Region Development Committee (2015)
- Socio Economy Gap Analysis of Communities of the Lipis District – A Study Conducted for East Coast Economic Region Development Committee (2015)
- Socio Economy Gap Analysis of Communities of the Cameron Highlands District – A Study Conducted for East Coast Economic Region Development Committee (2015)
- Socio Economy Gap Analysis of Communities of the Temerloh District – A Study Conducted for East Coast Economic Region Development Committee (2015)
- Socio Economy Gap Analysis of Communities of the Bentong District – A Study Conducted for East Coast Economic Region Development Committee (2015)
- The Effect of Managed Care Organisation (MCO) and FOMEMA in Healthcare System in Malaysia – A Study Conducted for Malaysian Medical Association (2015)
- Public Perception of the Implementation of Dispensary Separation in Malaysia – A Study Conducted for Malaysian Medical Association (2015)
- A Study on Hardcore Poverty in Malaysia – Study Conducted with UPM (2008)
Dr Kamal has also been constantly been invited as a speaker for lunch meetings and has been invited by the medias like Bernama, TV3 and TV2 for interviews on his expertise in professional development and consultancy work.
Among the clients that he has carried out programs for :
| UPM | Airforce |
| DBKL | Westports |
| MISC | Panasonics |
| Petronas | Westports |
| Maybank | Karangkraf |
| Prudential | Safran Holdings |
| Malay Mail | Ministry of Health |
| Media Prima | Ministry of Finance |
| Columbia Asia | Hyundai Maritime |
| Felda Holdings | Nottingham University |
| Schmidt & Clemens | Mara Holdings |
| Ministry of Health, Thailand | Ministry of Health, Myanmar |
| Ministry of Finance, Brunei | |
| Khimji Ramdas, Sultanate Oman | Ministry of Tourism, UAE |
| Zuellig International, Korea | |
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